BY BRANDON J. CALL, WILL MADDOX, BIANCA R. MONTES, AND CHRISTINE PEREZ
Sometimes, the conviction in an idea can be so strong, one is willing to risk everything to make it happen. Such is the case for Greg Bird, who, despite having a family to support and no capital backing, left a partner position at an oil and gas business to launch Jetta Operating Co. And for Bryan Perkins, who put 100 percent of his net worth into Novaria Group, making it an all-or-nothing gamble.
Startup CEOs must dispel the notion that entrepreneurship is sexy, says Matthew Gabriel of XRI Fountain Quail. “If your idea is not something that you are prepared to sell your car or liquidate your savings for, then it’s not enough,” he says. These are just a few of the innovators you’ll read about on the following pages as we recognize those honored in EY’s 2020 Entrepreneur Of The Year program.
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